Recently we have explained what we have available now that will enable you to understand even more the reasons for business success. This letter may well prove to be the most important communication we have ever had with you.

Please read it carefully and give serious consideration to our invitation to participate in a training program available exclusively to our clients.

As a first step in this process, we're going to conduct a full-day training program on Advanced Financial Management, but I'll talk more about that in a moment.

First we need to make a critically important point:

It is becoming increasingly evident that business profitability no longer depends on how hard you work. Nor is it dependent on luck or circumstance. The fact is, many businesses are doing extremely well. And the reason for this is that in practically every case, they're doing things differently than other businesses.

We are in a unique position to observe how different people operate their businesses. This means we see what works and what doesn't.

One thing that we've observed is this: Those clients who have extraordinarily successful businesses have designed and implemented management control systems that are not only easy to use but are incredibly powerful ways to direct their businesses.

We're not talking here about accounting systems, important though they are.

What we're talking about is systems designed to focus on the small number of things that your business must get right, and then building an operational plan to ensure that it all comes together.

And that brings me back to the Advanced Financial Management Training System program.

If you're serious about improving the profitability (and therefore value) of your business, it's critically important that you adopt modern management planning and control systems.

Our Advanced Financial Management Training System program will bring you up to date.

Specifically, this full-day training program deals with the following issues:

• What profit really is, how it is measured, and why it is different from cash flow.
• How you can manage the relationship between risk and return in business.
• The 4 ways to improve the profitability of your business.
• How to increase sales revenue.
• How to analyze costs to improve the performance of your business.
• A case study on a business that nearly went broke by looking at the wrong measure of performance ... and how the owner increased profitability by 404% in 1 year.
• How you can use a technique called Cost-Volume-Profit analysis on your own business.
• What you really need to measure to manage your business effectively.
• How to measure and control your working capital and ensure that it's consistent with your overall business strategy.
• How to grow your business so that you can simultaneously increase profit and cash flow.
• What you need to do now to project and monitor the performance of your business.

This training is specifically designed for small- to medium-sized businesses. So what you'll hear isn't irrelevant theory but a very practical, hard-hitting examination of critically important financial management issues.

If you wish to participate, your investment will be $595 for the full day's program. Your investment will include:

• A COMPLIMENTARY place for an accompanying person from your business.
• A participant's guide plus handouts and our booklet, How to Improve the Profitability of Your Business.
• A COMPLIMENTARY financial review of the past performance of your business, including projections of its future potential.
• A 2-hour post-AFMTS consultation with us so that we can help you integrate what you learn into your business management plan.

To reserve your place, please contact us.

We look forward to seeing you at the Advanced Financial Management Training System program.

We will refund your fee after the program — if you're not totally delighted with the results. In other words, we guarantee the value of the program.