Weekly Inspirationals
Every Tuesday morning, a short message (read in less than one minute) is sent to subscribers to create inspiring thoughts. For this no-cost service, just enter your email below.
What We Do > Profiles of Success Stories > The Turf Management Company
Type of Business:Turf Management and Agronomics
Products/Services:Sod supply & installation; specialized installation & maintenance for parks, athletic fields, golf courses
No. of Employees:15
Annual Revenues:$1,500,000 (approx.)
Objectives
As a "sod farm," the business handled a mixture of commercial and residential contracts and was producing marginal annual profits. The owner was caught up in the typical small business predicament, i.e. working too hard for too little return, doing everything himself, and barely coping with day-to-day operations. He had a vision of developing into a full-service turf management company, but was uncertain about how to proceed.
Results
After using Results System's software model to analyze profit potential for various alternatives, the owner re-directed the company's marketing focus towards commercial, full-service contracts. He instituted a continuing program to develop improved nursery sod blends, specialized installation and maintenance services, and the latest "green industry" technology. This was further supplemented with an emphasis on "awesome service" throughout the organization.
After one year, the strategy has increased revenues by $375,000, and produced additional pre-tax profits of $130,000. The company has quickly become known for its expertise in turf management for parks, athletic fields and golf courses, making it a leading contender for more of these large-scale commercial contracts.
Quotation
“I had a vision, but lacked the means to achieve it. Results Systems provided me with the tools and the encouragement I needed. They're like my Board of Directors.”
— Owner