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How The Business Evolution Process Works

The Planning Session — building a solid framwork

The Planning Session is based on a detailed Business Development Questionnaire and an analysis of your Profit Improvement Potential, and most important of all, a thorough understanding of your personal and business aspirations. It focuses on precisely what your business can achieve and produces a draft mission statement and a very specific Action Plan on how you'll proceed. From this point on, you'll be working ON your business rather than IN it.
Customer Feedback — the surprising reality!

A majority of businesses operate on the assumption that they know what is important to their customers. Setting up a Client Advisory Board uncovers the reality - which is often quite surprising - by working directly with your customers as if they where on the board of your company. They talk about the things your business does really well, the things it could do better, and what frustrations they have in dealing with you. This not only provides you with invaluable information, but also differentiates you from your competitors and creates a strong sense of partnership with your key customers.
Competitive Strategy — capitalizing on strengths

Creation of a sustainable competitive business strategy involves an analysis of your products/services, assessment of your competitive strengths, and a review of the competitive landscape. You will develop a clear idea as to the positioning of your business in the market, and a business model complete with your Critical Success Factors — the things you absolutely must get right in order to achieve your goals.
Team Involvement — your key resource

Whatever your business, the plain fact is this: it will run far better with a well-focused, cohesive, and professional team. The Team Advisory Board allows you to gain vital insights from those who know most about your business — your own employees. They invariably welcome the opportunity to put their ideas forward and improve the way the business systems operate. They will also work harder to ensure their solutions produce real results.
Performance Standards — doing it right

Since customer-focused businesses achieve far higher levels of success, this step concentrates on improving your team's performance standards and providing your customers with an extraordinary level of service. The "moments of truth" that shape customer perceptions are identified and systematized to ensure that these customers are absolutely delighted. Team members are trained and empowered to do things that only the owner traditionally did.
Systematizing Key Processes — doing it right ever time

This stage involves the identification and systematization of the processes that are critical to the success of your business. Work flow and productivity can often be improved dramatically by delegation of tasks, or by the elimination of other bottlenecks and constraints. The end result is a "This is How We Do It Here" operations manual that promotes greater efficiency, improved team morale, and first-rate customer service.
Financial Plan — a pro-active approach

Your Financial Plan is based on a "What-If" scenario analysis, incorporating the most realistic assumptions. Revenues, cash flow and profits are projected on a monthly basis and adjusted for seasonal or other trends. The identification and monitoring of key financial performance indicators provides much earlier warning of trouble, and allows you to manage your business pro-actively.
Marketing Plan — using your Unique Core Differentiator

As a pre-requisite to the Marketing Plan, all products/services are reviewed in terms of viability and market potential. A profile of your ideal customer is developed and analyzed as to why they buy from you. This leads to the focal point of your Marketing Plan, i.e., your Unique Core Differentiator that "specialness" about your business or product or service that compels people to buy from you. Your Marketing Plan will also include the use of guarantees to increase market share and profitability.
Management Control Plan — tracking Key Performance Indicators

Most businesses spend too much time on the wrong customers and rely on inappropriate measures of performance. The Management Control Plan re-focuses you by developing and monitoring key performance indicators related to sales, expenditures, financing and return on investment. The result is a more sophisticated management information flow that tracks the activities that produce the results, rather than the results themselves.

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How The Business Evolution Process Works